Stop selling and let them buy
Do you remember your first paycheck? You’d been dreaming about buying those smart pair of shoes or new pair of Wrangler jeans from the shop in the high street you walk past on your way to work every day. My first paycheck was way before the days of online shopping so off to the high...
Gullibility Consumes Influence
Who’s influencing your thoughts? Are you hearing what you hear, are you seeing what you see? What are your thoughts, where do they come from and where do they go when you’ve finished with them? Have I made you think? Was that me influencing you to think? Buying and Not Buying Stuff For the first...
Where do you find a picture that paints 1000 words?
Not a day goes by when I’m in need of that perfect picture that sums up a thousand words. Be it an image for a blog post, a social media graphic, an eye-catching leaflet . . . you get the idea. When I started out, my tool of choice was my good old 35mm film...
Is Big Data driving Big Social?
We live in a paradoxical world. On one hand we have the phenomenal growth of big data which is connecting humans faster than the speed of thought, yet we are fast becoming socially isolated as slaves to digital dopamine, fixing our gaze on a digital device glued to our hands. How big is big data?...
Has your Social Media Bubble burst?
Pop, hiss, can you hear the air escaping from the media bubble as more and more people remember that media is of little use without being social. Like many people, Twitter is an easy dip-the-toe into the world of Social Media. It’s quick to get on board, easy to follow, tweet, retweet and have a...
Roll up Banners: Designs for Success
I hate roll up banners! Just another job on the tick list of presenting yourself, or a business, at a trade exhibition or fair. Well on reflection, it’s not the banners I hate, moreover, it’s the lack of thought and creativity that goes into their design. There are a few popular mistakes that people make...
Designing for Clarity: Contact Details
If you are as old as me, you’ve lived through the tap-i-dy-tap telex machines, the bleep-squeak-squeal facsimile machine, mobile phones, email and now all the social media platforms. It’s the technological progression of human communication. However, when it comes to designing a business card, promotional leaflet, website contact page etc, your contact details are still...
Being Creative in the Digital World
Do you worry about the right app to use to edit your photos or design an amazing graphic. Do you worry about which web site or blogging platform you need to be using to keep up with the latest publishing trends. You ponder over Wordpess.com v WordPress.org and then people tell you about Weebly, Wix,...
Are you still in love with email?
Email is increasingly becoming a less efficient technology for human communication.A few facts . . .There are an estimated 250 billion emails flowing through the internet everydayClick though rates on marketing emails are typically 3%Top reason people unsubscribe - “I get too many emails”Estimates of spam emails are between 50 & 60%Decreased productivity costs due...