marketing - creating the desire to buy

Stop selling and let them buy

Do you remember your first paycheck? You’d been dreaming about buying those smart pair of shoes or new pair of Wrangler jeans from the shop in the high street you walk past on your way to work every day. My first paycheck was way before the days of online shopping so off to the high […]

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Gullibility consumes influence

Gullibility Consumes Influence

Who’s influencing your thoughts? Are you hearing what you hear, are you seeing what you see? What are your thoughts, where do they come from and where do they go when you’ve finished with them? Have I made you think? Was that me influencing you to think? Buying and Not Buying Stuff For the first […]

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being social and building relationships is a social media world

Is Big Data driving Big Social?

We live in a paradoxical world. On one hand we have the phenomenal growth of big data which is connecting humans faster than the speed of thought, yet we are fast becoming socially isolated as slaves to digital dopamine, fixing our gaze on a digital device glued to our hands. How big is big data? […]

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Don’t give me your elevator pitch

Don’t give me your elevator pitch

The claustrophobic elevatorMy Dad could never take the lift, it was the claustrophobia, the confinement of sharing that little box with other people trying not to look at each other hoping they would be elevated to the next level and the doors would open to save them from human connection. I have a claustrophobic reaction to […]

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Womens Inspire Network personalised notebooks

750 Staples of Inspiration

Catchy title hey? Well I was inspired to write this blog post while I was making a batch of personalised notebooks; and these are handmade notebooks. I staple the spines, each with 3 staples. So you’re getting to grips with the reason for the title. I love the creative process of making notebooks by hand, […]

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Social Media Summit Dublin Ireland

Building Relationships at Social Media Summit

Just another conference eh? So you’ve been to conferences before and you sit in the audience listening to the speakers who have come to talk at you. How did it make you feel? Was it like uncomfortable us-and-them relationships? Did it remind you of being back at school in teacher-student mode? A dream conference? Wouldn’t […]

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