selling by telling your story

How do you sell smell? The aspiration of aroma.

Unless you have smellyvision on your TV what’s the point of perfume advertising? Every year on the run up to Christmas I’m thoroughly bemused by the big-budget creativity that emanates from the perfumery industry. “They are selling smells on the telly!” shouts my cynical brain. “How much are all these glitzy ads costing . . […]

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what is the future for graphic designers

Graphic Designers – What is the Future?

I bet you know how to use a pair of scissors, am I right? Well, now tell me you cut your own hair. I use this analogy when people tell me how fantastic such tools as Canva & Spark are for creating graphics and artwork. It’s a delusion to think these tools will make someone […]

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Printing with bleed – what does it mean?

Do you use Canva to design your business cards, leaflets, posters or other printing . . . ? I’m guessing you’ve all said yes. Everyone uses Canva right? And then you need to save your amazing artwork as a print ready PDF with 3mm bleed. Bleed? What’s that all about? Do I need to worry […]

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Roll up Banner - designs for success

Roll up Banners: Designs for Success

I hate roll up banners! Just another job on the tick list of presenting yourself, or a business, at a trade exhibition or fair. Well on reflection, it’s not the banners I hate, moreover, it’s the lack of thought and creativity that goes into their design. There are a few popular mistakes that people make […]

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Designing for Clarity: Contact Details

If you are as old as me, you’ve lived through the tap-i-dy-tap telex machines, the bleep-squeak-squeal facsimile machine, mobile phones, email and now all the social media platforms. It’s the technological progression of human communication. However, when it comes to designing a business card, promotional leaflet, website contact page etc, your contact details are still […]

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printed marketing media ideas for 2017

Print media in 2017 – how will you use it?

Who needs print media in our fast paced digital world? Tweet this, like that, swipe left, swipe right, swipe it into oblivion as “scroller’s thumb” becomes a thing.There’s probably an overwhelming statistic that will be outdated by the time you read this that attempts to give an insight into the amount of social media content […]

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