marketing - creating the desire to buy

Stop selling and let them buy

Do you remember your first paycheck? You’d been dreaming about buying those smart pair of shoes or new pair of Wrangler jeans from the shop in the high street you walk past on your way to work every day. My first paycheck was way before the days of online shopping so off to the high […]

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Gullibility consumes influence

Gullibility Consumes Influence

Who’s influencing your thoughts? Are you hearing what you hear, are you seeing what you see? What are your thoughts, where do they come from and where do they go when you’ve finished with them? Have I made you think? Was that me influencing you to think? Buying and Not Buying Stuff For the first […]

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being social and building relationships is a social media world

Is Big Data driving Big Social?

We live in a paradoxical world. On one hand we have the phenomenal growth of big data which is connecting humans faster than the speed of thought, yet we are fast becoming socially isolated as slaves to digital dopamine, fixing our gaze on a digital device glued to our hands. How big is big data? […]

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has your social media bubble burst

Has your Social Media Bubble burst?

Pop, hiss, can you hear the air escaping from the media bubble as more and more people remember that media is of little use without being social. Like many people, Twitter is an easy dip-the-toe into the world of Social Media. It’s quick to get on board, easy to follow, tweet, retweet and have a […]

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How making tea widened my life and business.

How making tea widened my life and business.

I recently made it to 50. I know, pretty cool hey, I’m told it’s the new 40. Time to celebrate the milestone.Well, whilst as milestone marks a distance – the length between two points – when and how do we measure the width of our life. Do we ever reach out and touch the sides?We […]

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Don’t give me your elevator pitch

Don’t give me your elevator pitch

The claustrophobic elevatorMy Dad could never take the lift, it was the claustrophobia, the confinement of sharing that little box with other people trying not to look at each other hoping they would be elevated to the next level and the doors would open to save them from human connection. I have a claustrophobic reaction to […]

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Do you frighten off your customers with pop ups?

I remember the early days of the Internet when at Christmas time some whizz-bang scripting guru had worked out how to have snow falling down a web page. There was a similar effect with leaves drifting down the page in Autumn. It was cool for a few seconds and then it became the most annoying […]

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Womens Inspire Network personalised notebooks

750 Staples of Inspiration

Catchy title hey? Well I was inspired to write this blog post while I was making a batch of personalised notebooks; and these are handmade notebooks. I staple the spines, each with 3 staples. So you’re getting to grips with the reason for the title. I love the creative process of making notebooks by hand, […]

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Social Media Summit Dublin Ireland

Building Relationships at Social Media Summit

Just another conference eh? So you’ve been to conferences before and you sit in the audience listening to the speakers who have come to talk at you. How did it make you feel? Was it like uncomfortable us-and-them relationships? Did it remind you of being back at school in teacher-student mode? A dream conference? Wouldn’t […]

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