What you don't know about your new website

How fabulous is your new website?

I should be excited, but more often than not I soon get depressed. “I’m so delighted with my new website. I can’t thank [insert name of the person who designed the website] for the tremendous work – it’s amazing.” Who doesn’t love a new website? Fab looking images, some great typography, oh and lovely colour […]

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website seo image filenames and alt tags

Website Image Filenames & Alt Tags

How do you name your website images? A: My camera names them for me B: I’ve never thought about it C: Who cares I’ve been looking at a client’s website that requires a makeover. Their ex-web designer has vanished. Yes, it was a friend of Bob who retired from IT ten years ago. Here are […]

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your brand is not your reputation

Your brand is not your reputation

As a graphic designer, I can go some way to help with brand building, yet I am unable to build a reputation. There is a broad misconception that brand and reputation are one and the same thing. This also breads the misconception that your audience, customers etc are the ones that build your brand whilst […]

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digital alchemist brand logo design guide

Your logo is not enough

It was a typical enquiry. “Can you design a roll up banner for us? We have a couple of photos and our logo ready.” “Sure, send them over and I’ll take a look.” My hopes are never that high. Logo, photos and wording arrived promptly. Vector Logo To my surprise the logo was vector drawn […]

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Image File Formats

Image File Formats: Do you know your PNG from PDF?

Do you lose sleep wondering about all the different image file formats? Are you unsure which one to use for different requirements? Many people don’t worry about them until comes the day and they ask me to design some leaflets, posters or roll up banners. Sure no problem, I say; can you send me your […]

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Being Creative in the Digital World

Being Creative in the Digital World

Do you worry about the right app to use to edit your photos or design an amazing graphic. Do you worry about which web site or blogging platform you need to be using to keep up with the latest publishing trends. You ponder over Wordpess.com v Wordpress.org and then people tell you about Weebly, Wix, […]

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Social media images - is it hip to be square

Social media images – is it hip to be square?

If like me you love mathematics and Italy then you’ll probably come across a guy called Fibonacci; an Italian mathematician from the 12th century who became famous for his series of numbers known as the Fibonacci sequence. Let’s do some mathsLet’s start 1+1 = 2, This starts off our sequence 1, 1, 2Keep taking the last […]

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