Can you lead a horse to water and make it drink? I’m talking about, sales route funnels . . . let’s look at an example www.customgiftwrap.co.uk and start at the home page; now ask ourselves . . . "What do we want a visitor to ultimately do when they arrive on the site?" In this...
Where do you hide your engaging content?
I call it the origami of SEO . . . above or below the fold? So you’ve mastered the 3 key search engine optimisation building blocks . . . you’ve got that quizzical look? . . . Content – Content – Content! Now, stop and think for a while, how does Google know you’ve got...
5 tips for eCommerce success
Developing a truly successful eCommerce website is no mean feat. Yes I’ve seen those tweeters offering online shops for £299 or less . . . and less, but getting it right is far more then just the shopping cart technology. Trust me, I’ve been there and got the T shirt. The one word that sums...
Quick’n’Easy SEO tips
SEO you ask? Search Engine Optimisation I say, well, if you are still with me, then read on. After far too many years of developing websites, Fizzy has grown up with the constant challenge of optimising website designs, and their content, to improve their rankings on Google and the like. Yes, it’s the holy grail...