Being Creative in a Digital World
Do you lose sleep wondering about all the different image file formats? Are you unsure which one to use for different requirements? Many people don't worry about them until comes the day and they ask me to design some leaflets, posters or roll up banners. Sure no problem, I say; can you send me your...
Do you use Canva to design your business cards, leaflets, posters or other printing . . . ? I'm guessing you've all said yes. Everyone uses Canva right? And then you need to save your amazing artwork as a print ready PDF with 3mm bleed. Bleed? What's that all about? Do I need to worry...
I failed last year. In January 18, I failed to set any new year resolutions. In fact throughout the year I failed to set any goals. Still, I made it through to December. Did I progress? Did I succeed? Did I get to where I was supposed to be going? I guess for all you...
Unless you have smellyvision on your TV what’s the point of perfume advertising? Every year on the run up to Christmas I’m thoroughly bemused by the big-budget creativity that emanates from the perfumery industry. “They are selling smells on the telly!” shouts my cynical brain. “How much are all these glitzy ads costing . ....
I bet you know how to use a pair of scissors, am I right? Well, now tell me you cut your own hair. I use this analogy when people tell me how fantastic such tools as Canva & Spark are for creating graphics and artwork. It’s a delusion to think these tools will make someone...
Not a day goes by when I’m in need of that perfect picture that sums up a thousand words. Be it an image for a blog post, a social media graphic, an eye-catching leaflet . . . you get the idea. When I started out, my tool of choice was my good old 35mm film...