Being Creative in a Digital World
As a graphic designer, I can go some way to help with brand building, yet I am unable to build a reputation. There is a broad misconception that brand and reputation are one and the same thing. This also breads the misconception that your audience, customers etc are the ones that build your brand whilst...
It was a typical enquiry. "Can you design a roll up banner for us? We have a couple of photos and our logo ready." "Sure, send them over and I'll take a look." My hopes are never that high. Logo, photos and wording arrived promptly. Vector Logo To my surprise the logo was vector drawn...
Do you lose sleep wondering about all the different image file formats? Are you unsure which one to use for different requirements? Many people don't worry about them until comes the day and they ask me to design some leaflets, posters or roll up banners. Sure no problem, I say; can you send me your...
Do you use Canva to design your business cards, leaflets, posters or other printing . . . ? I'm guessing you've all said yes. Everyone uses Canva right? And then you need to save your amazing artwork as a print ready PDF with 3mm bleed. Bleed? What's that all about? Do I need to worry...
I failed last year. In January 18, I failed to set any new year resolutions. In fact throughout the year I failed to set any goals. Still, I made it through to December. Did I progress? Did I succeed? Did I get to where I was supposed to be going? I guess for all you...
Unless you have smellyvision on your TV what’s the point of perfume advertising? Every year on the run up to Christmas I’m thoroughly bemused by the big-budget creativity that emanates from the perfumery industry. “They are selling smells on the telly!” shouts my cynical brain. “How much are all these glitzy ads costing . ....