Designing for Clarity: Contact Details

If you are as old as me, you’ve lived through the tap-i-dy-tap telex machines, the bleep-squeak-squeal facsimile machine, mobile phones, email and now all the social media platforms. It’s the technological progression of human communication. However, when it comes to designing a business card, promotional leaflet, website contact page etc, your contact details are still […]

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Being Creative in the Digital World

Being Creative in the Digital World

Do you worry about the right app to use to edit your photos or design an amazing graphic. Do you worry about which web site or blogging platform you need to be using to keep up with the latest publishing trends. You ponder over Wordpess.com v Wordpress.org and then people tell you about Weebly, Wix, […]

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email spam - are you still in love with email.

Are you still in love with email?

Email is increasingly becoming a less efficient technology for human communication.A few facts . . .There are an estimated 250 billion emails flowing through the internet everydayClick though rates on marketing emails are typically 3%Top reason people unsubscribe – “I get too many emails”Estimates of spam emails are between 50 & 60%Decreased productivity costs due […]

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Social media images - is it hip to be square

Social media images – is it hip to be square?

If like me you love mathematics and Italy then you’ll probably come across a guy called Fibonacci; an Italian mathematician from the 12th century who became famous for his series of numbers known as the Fibonacci sequence. Let’s do some mathsLet’s start 1+1 = 2, This starts off our sequence 1, 1, 2Keep taking the last […]

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How making tea widened my life and business.

How making tea widened my life and business.

I recently made it to 50. I know, pretty cool hey, I’m told it’s the new 40. Time to celebrate the milestone.Well, whilst as milestone marks a distance – the length between two points – when and how do we measure the width of our life. Do we ever reach out and touch the sides?We […]

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The Digital Alchemist was born to be creative

I discovered I was born to be creative in Galway

A 60s child That was me, no hopes, no dreams, not a go getting goal in sight, just happy being fed, watered and my nappy regularly changed. But the seeds of creativity had been sown. I was born to be creative, I just didn’t realise it yet. A logical start to life A logical life […]

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Don’t give me your elevator pitch

Don’t give me your elevator pitch

The claustrophobic elevatorMy Dad could never take the lift, it was the claustrophobia, the confinement of sharing that little box with other people trying not to look at each other hoping they would be elevated to the next level and the doors would open to save them from human connection. I have a claustrophobic reaction to […]

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Instagram Live – What’s the story?

I love my desktop PCI’ve never been a fan of Instagram (there, I said it). Call me old school but I love my desk top PC, powerful Intel dual quad core processor, two wide screen monitors. It’s the command centre of my office world. Have you ever tried using Instagram on a desktop? I wouldn’t […]

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Do you frighten off your customers with pop ups?

I remember the early days of the Internet when at Christmas time some whizz-bang scripting guru had worked out how to have snow falling down a web page. There was a similar effect with leaves drifting down the page in Autumn. It was cool for a few seconds and then it became the most annoying […]

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printed marketing media ideas for 2017

Print media in 2017 – how will you use it?

Who needs print media in our fast paced digital world? Tweet this, like that, swipe left, swipe right, swipe it into oblivion as “scroller’s thumb” becomes a thing.There’s probably an overwhelming statistic that will be outdated by the time you read this that attempts to give an insight into the amount of social media content […]

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Digital Image Formats – Exploring the difference between PNG & JPEG

Digital Image Formats – Comparing PNG & JPEG

In our digital world, where would we be without the JPEG image? We pretty much all take it for granted. However, without it, how would we be able to take photos with a digital camera? How would we be able to design graphic images with our chosen design app? How would be get images into […]

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download ebook design for lily sanders

5 Quick and Easy eBook Design Tips

Downloadable eBooks are an ever popular method for easily getting your content out there, whilst at the same time building your contact lists. They say you shouldn’t judge a book by its cover, however, you don’t get to see these covers before you’ve downloaded them. So it would seem you are going to judge the book […]

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